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Optimizly

SEO tools

The everyday SEO checks, without five separate tools.

Validate meta and social tags with live previews, test and generate robots.txt (including AI-crawler choices), analyse content readability and keyword placement, check Core Web Vitals and get prioritised AI suggestions for a page.

Product illustration with sample data.

What you can do

What you can do with SEO tools.

Meta & social

Title, description, canonical, Open Graph, Twitter cards and JSON-LD, with Google and social previews.

robots.txt

Validate the live file, test paths for Googlebot and Bingbot, and generate a new one with AI-crawler presets.

Content analyzer

Readability for English, Dutch and German, keyword placement, headings and long sentences.

Page speed

Core Web Vitals from field and lab data with the top opportunities.

Sitemap generator

XML sitemaps, split into an index above 50,000 URLs.

AI suggestions

Prioritised improvements for a page, with examples you can copy.

How it works

How it works, step by step.

  1. Enter a URL

    Or paste text into the analyzer.

  2. Read the checks

    Pass, warn and fail per item.

  3. Fix and re-check

    Copy suggestions and run it again.

Part of the Growth OS module

FAQ

SEO tools questions

Where does page-speed data come from?

From Google's PageSpeed Insights: real-user field data when available, plus a lab test.

See SEO tools with your own data.

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