Skip to content
Optimizly

Publisher

Plan, schedule and publish every channel from one calendar.

The Publisher is a shared calendar for Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, X, Threads and Bluesky. Write once, tailor per platform, and schedule in your workspace's time zone.

Product illustration with sample data.

What you can do

What you can do with Publisher.

Week, month and list views

Wide day columns with media, caption and status; a month grid for campaign planning; a list for quick edits.

Per-platform versions

One draft with captions and media adjusted per network, checked against each platform's rules before it is scheduled.

Bulk scheduling

Upload a spreadsheet from the template, preview every row, then schedule the whole batch.

Recycle evergreen posts

Rules that put your best-performing posts back on the calendar on a schedule you set.

RSS auto-post

Connect a feed, test it, and turn new items into posts automatically.

Drag to reschedule

Move a post to another day and it keeps its time; failed posts show the platform's reason.

How it works

How it works, step by step.

  1. Connect channels

    Sign in to each network once from Connections.

  2. Write and tailor

    Compose the post, pick channels and adjust each version.

  3. Schedule

    Pick a time or drop it on the calendar; bulk-schedule many at once.

  4. Check results

    See what published, what failed and why, and how posts performed.

Part of the Publisher module

FAQ

Publisher questions

Which networks are supported?

Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, X, Threads and Bluesky. What can be scheduled per network follows each platform's API rules.

Is there an approval workflow?

Not yet. Approval notifications are in development; today a workspace member schedules posts directly.

Does it handle daylight-saving time?

Yes. The calendar uses the workspace time zone and handles daylight-saving changes.

See Publisher with your own data.

Book a demo or start a 14-day trial of the whole platform — no card needed.